Abstract
With contract research volumes at an all-time high, CROs must match with equivalent talent and skill the professionalization of the sourcing function in the life sciences industry.
The current economic climate further enhances the need for optimal use of resources on both sides of the sourcing process.
This seminar will provide a valuable understanding of the mechanisms and psychology of the complex sale process, along with proven tasking schemes and practical work tools to improve effectiveness and increase yield.